Metro match report headlines

Metro might not be the most hard-hitting, investigative newspaper in the country, but for all the criticism some people give it, I for one think it’s very effective at what it does.

It shifts hundreds of thousands of units each day, something all papers are finding it more tricky than ever to do now, and has got its style just right for what it aims to do. In particular, I think the above headline, from today’s report about the match between Crystal Palace and Cardiff City, is great.

Concise

Eight words long, concise, with clever (but yes, pretty clichéd) wordplay, containing the names of both teams involved. As a sub-editor I admire that. I think most subs would.

It just struck me as doing everything a headline needs to do. Ok, it’s not The Sun’s iconic “Gotcha”, but how many headlines ever match that? Not a lot. This one is better than most.

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