Smart design: Impressive ‘flat’ lamp created to be minimalistic yet practical

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Impressively / intelligently designed lamp. Aesthetics, minimalism, purpose.

This smart / impressively designed lamp, from GilesGodwinBrown, maintains its functionality

This is the kind of design work that I think deserves more recognition.

Created by GilesGodwinBrown, it brilliantly combines brilliant aesthetics with minimalism, yet still works as a lamp, maintaining its purpose.

It’s not simply design for design’s sake (which there isn’t necessarily anything wrong with) but it’s intelligent design. I think that’s what makes it such a striking piece.

(Sourced from Hello You Creatives / GilesGodwinBrown)

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Sorry ex-Sun editor Kelvin MacKenzie, you’re speaking rubbish again

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So Kelvin, as you say in today’s Independent, you’d shut all the journalism colleges down eh?

He proclaims “there’s nothing you can learn in three years studying media at university that you can’t learn in just one month on a local paper.”

That, for a start, is completely wrong.

If you’re to become a complete journalist and learn the real necessary skills needed, you need some kind of training.

Learning the skills

 How else will you learn about subbing, design, layout, interviewing, headline writing, use of pictures and how to structure a story to make it interesting, all at the same time?

If you took “the old-school route” as he puts it, you would be thrust into the job without having a clue how to juggle these requirements.

Yes, you would learn some basic stuff, but not very well or in any great depth.

No time to fail

On papers you don’t have time to fail, because of the pressure on you and the hundreds of people waiting to take your job.

You need time to make mistakes and learn from them, and learn about how a newsroom works before being thrown into one.

Best in the business

 There’s a reason I’m studying journalism at UCLan. And that’s so I can learn from some of the best former, or practicing, journalists out there.

The skills I now have can be applied to a vast plethora of jobs, not least PR, advertising, marketing, copywriting…the list goes on, and it’s a long one.

MacKenzie is living in a dream world if he thinks it’s that easy to “go straight from school and join the local press.”

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