Well I didn’t see that one coming. The Daily Mirror and The Sun have both gone with ‘the Wayne Rooney’ saga as their front-page splash.

Obviously I understand that the antics of the Manchester United striker are what people really want to read about.

It’s just odd to see the two most famous redtops, who are therefore in direct competition, go with a virtually identical front-page.

Clever

To be fair, there are a couple of clever headlines explaining the story, which is about Rooney being dropped as the ‘face’ of Coca-Cola.

The Mirror have gone with “Hero To Coke Zero” which I quite like. But I think those clever chaps from The Sun have done it again, with theirs being “Coke Can Rooney”.

(Following on from yesterday’s Sun there’s also another ‘exclusive’ from James Bulger’s mother Denise Fergus. It’s sad to think that the paper is just exploiting her sadness just to sell newspapers. Oh well, such is life…)

Patients neglected

Switching to the ‘upmarket’ papers, The Daily Telegraph leads with a strong story about Britain’s “sickest patients” being neglected.

The story, by Stephen Adams, is based on claims from “leading emergency doctors” that the most ill patients are suffering from the need to hit waiting lists targets.

While this is clearly worrying, I can’t help feel it’s one of those things which most of us already knew was the case.

With money being cut, resources getting squeezed and the population increasing, patient care across the board is being affected. However, I’d still rather have the NHS than any of the alternatives.

Seedy Blackpool

The Times runs with a quite worrying main story, about the seedy side of seaside town Blackpool. It says there is an “endemic scale and nature” of sexual exploitation in the area.

It also claims the problem stems from “takeaway food outlets” where the abusers work. It’s sad to think that such a web of abuse exists under our noses, yet there’s little we can do to stop it.

Read more of Wordsmith:

Rupert Murdoch’s media monopoly

Japan earthquake shows importance of rolling news

Clarkson’s affair ‘exposed’ and NI bomb Libya link

‘Hypocritical’ Clegg hammered as Sun leads witch hunt

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