Debates have raged for a long time about how much power News Corporation’s owner Rupert Murdoch really has.

Some argue he doesn’t exert large amounts of control over the many parts of his media empire.

Then there are others who say his influence is profound. One such person, Brian MacArthur, worked under Murdoch for several years as an editor of The Times newspaper.

He said, in a recent guest lecture at the University of Central Lancashire, ‘The Sun Says’ section of The Sun is clearly “what Murdoch thinks.”

Opinion

It’s one thing to hear it from someone who has worked for the media tycoon. It’s quite another to hear it from the man himself.

In the above clip, Rupert Murdoch admits trying to “shape the agenda” of his news broadcasters.

Having said it himself, for whatever reason, it shows he’s willing to use his organisations for his own means.

This would probably shock many people. But should it?

After all, he is a businessman, first and foremost. He expects some kind of return on his investment.

As news providers (on the whole) don’t actually make lots of money, owners use them in other ways.

Of course, arguments against him using his own media monopoly to peddle personal views have validity.

Plurality

Someone who only watches Sky News or reads The Sun or The Times will get Murdoch’s own opinions shoved in their face.

However, we live in a country of media plurality, meaning it’s unlikely people will see news from just one source.

As long as the means is there to get a wide range of political views (which it is thanks to the range of newspapers and broadcasters) it means democracy functions effectively.

As bias is unavoidable (and objectivity can never be achieved), our media plurality is the next best thing.

Murdoch may control large swathes of the news industry. But as long we have access to a range of opinions across the spectrum, it doesn’t really matter.

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